Wiko, Europe’s fastest growing phone brand, launches in Nigeria

 

-         Ezekiel Adesawe

Wiko, French mobile phone maker has launched 10 models of its phones into the Nigerian market during a media launch event at the Eko Hotel and Suites in Lagos yesterday.

Speaking at the launching, Marcel Van de Pas, International Business Director, Wiko Global said, “We are delighted to bring the Wiko brand to Nigerian consumers.” He added, “Wiko is confident that our combination of stylish design, technology, quality and pricing will be a huge success here.”

According to him, Wiko launched in Nigeria because the brand positioning represents a perfect match with Nigeria’s predominantly young population as well as the appeal of the Nigerian market.

He further noted that smart phones account for 20 percent or 400, 000 units of the estimated 2million monthly mobile device market in Nigeria.

Models of the Wiko brand launched into the Nigerian market are Highway, its flagship, Rainbow, Bloom, Lenny. Sunset and Goa, all smart phones. The feature phones are Kir-3, Riff and Lubi-3.

Flagship model Wiko Highway is one of the first smartphones to use 2.0 GHz Octa-Core technology. The Highway’s exceptional features include a Gorilla Glass body, super bright 5” FHD screen, 16MP back camera and 8MP front camera. A smartphone that guarantees superior speed and performance, Wiko says the Highway is one of the best-in-class smartphones available in Nigeria.

Wiko Mobile comes with the tagline, “My life my rules”, a message that appeals to the free-spirited, passionate, adventurous and independent nature of today’s youth.

Wiko Mobile already has presence in 19 countries including Nigeria.  It is the second bestselling brand in France with a market share of 13. 3 per cent traditional sales and 22.6 per cent online sales second only to Samsung.